Yes it is, because it is hard to remember we’re alive for the first time and alive for the last time (to paraphrase Modest Mouse “lives”) but this little thing called “The Fun Theory” from the nice people at Volkswagen, yes, the people who brought you the Yuppie and revived the career (or attempted to) of “Styx” have decided to wake people up from their weekly excursions to Bed, Bath and Beyond and remind them what fun is. This is a great idea and I would love to see this practiced in more places than just Sweden. We all need more fun in our lives and embrace the time we do have because in the grand scheme of things we’re pretty insignificant in the history of the world. Think about it. The world is over 4 billion years old, people have been around for about 70,000 so you better enjoy your 80 years. The following video is one of four and I do recommend the other ones as well.